Květoslava Lišková

Branding

Kvet entered the world of marketing as a student in 2012 with the establishment of her own conference for copywriters and then gained further experience in a corporation, a non-profit, and an open culture company. At RAYNET, she takes care of RAYNET branding, improving the website, and social media.

1/16/2024 | 4 min. reading Sales

Use of CRM in marketing: optimize campaigns and deepen relationships with clients

Create better targeted campaigns, keep track of their impact on business.

9/20/2023 | 4 min. reading Sales

What is a follow-up email for and when to send it to clients

Encourage a potential client to the next step in the business process with a good follow-up. We'll show you how.

8/10/2023 | 5 min. reading CRM

CRM or Excel: what exactly makes CRM better than spreadsheets

Most companies start with managing their business in Excel spreadsheets. But over time, they start considering the purchase of a CRM.

7/4/2023 | 4 min. reading CRM

Don't be afraid of CRM implementation

CRM implementation is like visiting the dentist. Companies know that they need the system, but they are afraid to implement it.

7/4/2023 | 5 min. reading CRM

What a simple CRM system can handle and how to recognize it

We know from practice that there are similar prejudices about CRM as about most IT systems. It must be clear, intuitive and simple.

10/6/2022 | 3 min. reading Sales

What Does Sales Representative Do

Find out what the job of a sales representative entails. What skills must they possess and what qualities are a prerequisite for being successful in their job.