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CRM for Wholesale and Distribution

Managing dozens of buyers with varying discounts and keeping field sales reps in the loop is extremely challenging without a dedicated tool. Raynet gives you an instant overview of product group profitability and provides your supply network with service that ensures long-term partner retention.

Try Raynet for Wholesale and Distribution for Free

These companies are already using Raynet

Distributors of building materials, food, and electronics successfully grow their supply networks and care for their buyers with Raynet.

3 typical situations slowing
down distribution and wholesale. ¨
Do you recognize them?


Information blindness in the field
A sales rep visits a buyer who asks about the pricing of a previous delivery or the status of an old claim. While the data exists in the corporate ERP, the sales rep cannot access it from the field and has to improvise. The whole meeting appears unprofessional, and the company risks losing future orders.
Confusion in individual price lists
Every wholesale partner has different terms—some have fixed discounts, others have rebates on selected product categories. When these agreements exist only in salespeople's heads or scattered across spreadsheets, mistakes inevitably happen. That means lost margins or unhappy clients.
Poor visibility into team activities
The team of sales reps travels across the region, while management has only a vague idea of their actual daily activity. Trip reports shrink into chaotic email summaries sent occasionally. Without clear data, distribution is driven by gut feeling rather than actual performance.

We’ve been using Raynet CRM since 2015. New colleagues aren’t afraid to work with Raynet because it’s intuitive, and the mobile app is also a huge help to sales reps in the field. All users see this tool as a resource for working with clients.

Tomáš Břečka

VANTO NATURAL STONES s.r.o.

Raynet delivers everything
wholesale and distribution needs

Individual price lists and discounts

Easily set specific terms, fixed amounts, and discounts for specific product groups for every buyer. The sales rep instantly sees the correct price, eliminating the risk of misunderstandings and costly pricing errors.

Mobile app in the field

Your team always has the complete buyer history, outstanding receivable statuses, and past orders right in their pocket. Plus, sales reps can dictate meeting notes in their car on the way from a client and log new orders in a few clicks right during the meeting.

Distribution network
and margin overview

Managers see current activities across the entire team and the exact value of ongoing deals on a single shared dashboard. The system automatically highlights which products yield the highest profits. Generate detailed reports by individual sales reps, regions, or product groups without spending hours in Excel.

Contract templates
and online signing

Prepare price quotes or framework agreements easily from templates where the system auto-fills buyer details and correct pricing. The business partner signs the document digitally from their phone, saving it securely directly to the client profile in your CRM.

Live support that has your back

Our videos and detailed online tutorials make getting started easy. For everything else, we offer live customer support that we are truly proud of. We won't leave you hanging with a chatbot. We're happy to help via email, chat, or phone—with a smile, and on business days from 8:00 AM to 4:00 PM.

Sales under control without operational hassles

As a wholesale and distribution company, you likely use ERP and inventory management software. Here are a few reasons to adopt a dedicated CRM:

  • Connect sales with operations: While ERP and accounting software handle shipping and invoices, Raynet helps sales reps focus on expanding the supplier network and provides reliable support directly during meetings.
  • Up and running immediately: Handle the complete basic configuration for distribution and upload product catalogs with price exceptions yourself in no time, without expensive external consultants.
  • Sales reps adopt it quickly: Raynet's user interface is simple and intuitive, so your team gets used to it in no time. Plus, they have a mobile app to manage everything directly from the field.

Raynet connects with tools you use daily

Do you send emails via Gmail or Outlook? Use Google or Microsoft calendars? You don't need to change your habits; Raynet easily connects with all the software your business relies on. Data is transferred automatically without manual typing. You can set up additional integrations via Make, Zapier, or an open API – all by yourself in a single afternoon.

More information

Try Raynet for Wholesale and Distribution


Simplify order placement for sales reps directly from the field. Track product profitability and care for buyers to ensure the best long-term service.

Launch in a few hours, pre-configured template for distribution, completely commitment-free trial with no credit card required.

Try Raynet free for 30 days

Frequently Asked Questions about Raynet for Wholesale and Distribution

Assign custom conditions—whether a fixed price, total rebate, or discount on a selected product group—to each buyer in the system. Field reps open the partner card and instantly see the correct amount without manual calculation. Raynet seamlessly handles extensive product catalogs with thousands of items and various pricing exceptions.

Yes, out-of-the-box integrations are ready for popular systems like Pohoda, Money S3, ABRA, and Helios. Data transfers automatically without manual entry. Sales reps work in an intuitive CRM environment while warehouse and accounting teams continue using their established software. Additional software and tools can be connected to Raynet via open API or integration platforms like Make and Zapier.

Thanks to the feature-rich mobile app, sales reps have all information at hand. Instead of typing meeting notes on a keyboard, reps simply dictate them right from the car. Built-in AI processes the recording into structured text that the rep can revisit anytime without typing notes manually after returning from the field.

Raynet clearly displays the current performance of each sales rep, the number of completed meetings, deal closing rates, and the total value of the active portfolio. Sales leaders view all metrics on a single dashboard and generate comprehensive reports for the entire team, individual reps, or specific product categories in moments, grounding key management decisions in data rather than feelings.

Log any claim, complaint, or partner feedback as a task or activity directly on their client card. The entire sales team immediately sees the full resolution progress, assigned owners, and exact action history. Buyers receive timely responses while you build a reputation as a reliable supplier. All information remains saved on the card, ensuring you immediately know what was resolved during future contacts.

The system's monthly pricing ranges from 16 € to 41 € per active user. A distribution team of 8 sales reps pays between 140 € and 378 € per month for total operation. There are no hidden implementation fees or annual contracts. Plus, the first 30 days are completely free to try without entering a credit card, using a pre-configured wholesale template.

All data is stored on secure Amazon Web Services (AWS) servers in Frankfurt—strictly within the EU and fully compliant with GDPR legislation. Raynet holds ISO 27001 security certification, automatically backs up data every 24 hours, and retains backups for at least 90 days. Additionally, all data is insured against damage, theft, or leaks with Colonnade Insurance up to 196 000 €. Fine-grained access permissions in the admin interface allow reps to see only buyers in their region, while managers track the entire team and directors view company-wide performance.

A system that grows with you

Raynet fits wholesalers and distributors perfectly, but it works equally well at maintaining structure in other sectors. Our specialized solutions with full support and Czech-based backing are used by logistics companies, manufacturing enterprises, and construction firms, among others.