Best Czech CRMs: Top 5 Systems

Adéla Mrázková

3/5/2025

CRM

An illustration representing five CRM systems as colorful blocks with icons, symbolizing a comparison of the best Czech CRM solutions | Raynet CRM

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How to Choose a Czech CRM

Before diving into selecting a Czech CRM, clarify which features you require from the system. The article 5 Tips for Choosing the Best CRM for Your Business can help with that.

Working with the CRM — and even communicating with customer support — will be easier if the system is in Czech. That's why we've selected popular CRMs available on the Czech market and compared them. Read the reviews and find out which one is the best fit for your business.

Raynet – A Popular Choice for Sales Management

Raynet is a clear and user-friendly Czech CRM that helps you keep your sales under control. Its main purpose is to manage contacts and business deals, giving every sales team member a complete overview of what’s happening with each client.

It relieves users of routine tasks, freeing up their hands for more important work. Thanks to the cloud and mobile app, they can access all their deals anytime, anywhere. It also provides clear sales analytics, easily showing deal progress, comparing sales teams, or analyzing your entire pipeline.

Another advantage is the responsive Czech customer support and the easy integration of the CRM with other apps — from calendars and mailing tools to accounting systems.

You can try Raynet CRM free for 30 days with no commitment.

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Zoho CRM is Packed with Features

The cloud-based Zoho CRM offers more features and integrations with other tools compared to Raynet, but it does not allow integration with accounting systems. In addition to sales, it also focuses on marketing and customer communication, helping you reach potential leads more effectively.

Besides the free version, Zoho CRM offers several pricing plans filled with advanced features. These are especially appreciated by larger companies and corporations that expect functionalities like marketing automation or KPI tracking from their CRM. Zoho CRM is available with a 15-day free trial.

Although Zoho CRM is used worldwide, it offers both its interface and customer support in Czech.

Pipedrive Offers Reporting and Process Automation

As the name suggests, this cloud-based CRM makes it easier to convert leads and close deals. It enables the planning of sales activities and provides analytics that help improve your sales performance.

It focuses on automating relationship management and customer communication, simplifying the scheduling of emails, calls, and meetings.

Like Raynet, Pipedrive also has a mobile app that gives your sales team instant access to up-to-date deal information.

In terms of tool integrations and tiered pricing plans with various features, it's comparable to Zoho CRM. You can try it free for 14 days.

By the way, besides CRM systems, there are many other tools that can simplify your sales processes. We describe the most useful ones in the article.

FLOWii for Efficient Business Management

Like Raynet, FLOWii is another fully Czech-made CRM. However, rather than being a typical cloud-based CRM, it functions as a suite of tools designed to improve business management across several areas. It supports customer relationship management, project and order tracking, income and expense records, inventory management, employee attendance, and invoicing.

The advantage of FLOWii is that each company can select only the features it needs and build a solution tailored to its workflow. Compared to other CRM systems, salespeople might miss some advanced features, but FLOWii is sufficient for the sales activities of smaller businesses.

FLOWii CRM offers a free plan, which only includes invoicing. For core CRM functions like deal tracking and order management, you’ll need a paid plan — all of which can be tried free for 30 days.

In addition to standard customer support, users can also purchase training or one-on-one consultations.

SugarCRM Lets You Customize Everything to Your Needs

SugarCRM can also be tailored to fit your specific sales needs. Like Zoho CRM, it focuses on marketing and offers advanced features in this area, such as audience segmentation.

The goal of this Czech CRM is to eliminate the need for switching between tools, enabling salespeople and other team members to manage everything within a single system through full tool integration. That’s why SugarCRM is an open-source solution, allowing companies to customize the features exactly to their requirements.

This flexibility is reflected in the pricing, which makes SugarCRM more suitable for larger businesses. However, you can still try it for free.

What Is the Best Czech CRM?

As mentioned at the beginning, it depends on what you expect from a CRM — and also on your company size and number of users. Since all CRM solutions offer core features, your decision will also depend on which tools can be integrated with the chosen CRM. Not every system supports integration with the apps your company already uses.

You can also choose based on advanced features — if you need and will use them. Feature-rich CRMs are better suited for larger companies that can fully benefit from them and afford their cost.

However, if you need a practical CRM for a small sales team, look for a system that won’t overwhelm users with features and will allow them to focus on making the sales process more efficient.

How to Choose a CRM

When selecting a CRM system, focus especially on the following six steps:

  1. List the processes you want to simplify – Think about which of your current tasks and processes could be done more efficiently, and what you need for that. Brainstorm with your entire sales team and write down the results. Once written out, you’ll have a clear idea of what you expect from a CRM. This checklist will also come in handy during a meeting with a provider.

  2. Clarify technical requirements – You can either install the CRM on your own server or use a cloud-based version. The first option is typically preferred by large companies that want full control over their data. A cloud CRM is more suitable for most small and medium-sized businesses — it can be accessed via a web browser and mobile app, and doesn't require manual updates.

  3. Decide on the required features – All CRMs can handle contact and lead management, calendars, sales pipelines, and reports. But if you need specific features, make sure the providers offer them. Also confirm that the CRM can be integrated with other tools and apps you use (such as invoicing or project management software).

  4. Test the system and customer support – Don’t buy blindly — test the demo version first. That’s the only way to find out how it performs in real-life use. If you discover that the system is not user-friendly and you spend too much time figuring out where to click, consider another option — it will save time in the long run. During testing, also check customer support — how quickly they respond and when they’re available.

  5. Clarify your budget – CRM pricing usually depends on the number of licenses. If you have a larger sales team, your CRM may cost several thousand CZK per month. So, calculate who will be using the CRM. Also check each provider for hidden fees — some CRMs charge extra for certain features, integrations, or data imports. A reputable provider will always be transparent about these costs.

  6. Check references – If companies of similar size and industry are using a particular CRM, there’s a good chance it will work well for you too. Review references or case studies for each system you’re considering.

    We cover CRM selection tips in more detail in a separate article — make sure to check it out.
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Adel gained experience in e-commerce and SaaS companies as a content-focused brand manager. She now uses this overlap in product marketing, where she connects what CRM can do with what customers need to hear - in a clear and easy to understand way.

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