CRM comparison: Raynet vs. Microsoft Dynamics 365

Choosing a CRM is not only about features and price. It is also important how your team will use it on a daily basis, how quickly you can deploy it, and whether it will eventually start slowing you down rather than helping.

We have already written about how to choose a CRM system. We also created a large CRM comparison. Today we will focus on comparing Raynet and Microsoft Dynamics 365.

Raynet

Raynet is a Czech CRM focused purely on sales. It does not try to be an all-in-one system. It concentrates on giving the sales team an overview of clients, deals, activities, offers, and communication in one place, without getting lost in it all.

It has long focused on simplicity, clarity, and fast deployment. Even from the Professional plan upwards, it offers AI, automation, email inbox, API, and phone and chat support. Higher plans then target larger teams that need stronger security features, better access control management, or testing environments, but without having to run a heavy implementation project.

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales is a robust CRM for companies that want deeper automation, broader customization options, and strong integration with the Microsoft ecosystem.

It is not just a CRM for salespeople. It is part of a broader platform that fits especially well for companies already operating in the Microsoft environment and wanting to connect CRM with tools like Microsoft 365, Teams, SharePoint, or Power BI. Dynamics can do a lot, but it assumes that the company will configure, adjust, and tailor the system to its own processes.

CRM comparison: Raynet vs. Microsoft Dynamics 365

In this comparison, we focus on Raynet CRM and Microsoft Dynamics 365 Sales, not the entire Dynamics family. Both solutions can handle contacts, opportunities, and sales activities. Both offer mobile apps, reporting, and automation. The difference is mainly in how easily or complexly you reach the result and for what type of company the system is suitable.

Microsoft Dynamics 365 Sales prices are converted to CZK based on the current EUR exchange rate.

The table already shows that Dynamics 365 Sales is positioned differently both in pricing and philosophy. Raynet is significantly more affordable and focuses more on usability. Dynamics goes deeper, broader, and more into integration with other enterprise systems.

User interface and ease of use

In CRM, the system with the most features does not usually win. The winner is the system that the team actually uses. And this is where Raynet and Dynamics differ the most.

Raynet is designed so that a new user can quickly orient themselves. The interface is clear, logical, and focused on daily sales work. It does not overwhelm users with features they do not currently need. This allows quick adoption not only for salespeople but also for managers or new employees who joined last week.

Microsoft Dynamics 365 Sales, on the other hand, is a product where its strength is also its weakness. It can do a lot, but that makes it more complex to navigate and implement. For companies with complex processes, this is an advantage. For a regular sales team that mainly wants to record deals and not waste time in the system, it can be unnecessarily heavy.

For larger sales teams, this is actually important. Not because they cannot handle complex systems, but because they usually do not want to. They want a CRM that does not overload salespeople with administration, where a new colleague does not get lost for the first two weeks, and where a manager does not need to open internal tickets for every small change.

Features and practical sales usage

On paper, both systems share a lot: contacts, opportunities, activities, reporting, mobile apps, emails, offers, orders, automation, and AI are now standard.

The difference is elsewhere: Dynamics goes broader and deeper, while Raynet focuses on usability.

Customer support and Czech language

This is often a bigger issue in practice than it seems at first.

Raynet offers Czech customer support, Czech help materials, videos, webinars, and onboarding content. In higher plans, phone and chat support is available along with implementation assistance and consulting. For Czech companies, this is a major advantage. Nothing needs to be translated or explained through intermediaries.

Microsoft has a large ecosystem and extensive documentation, but Dynamics 365 Sales often relies on a partner model. For enterprise companies with high budgets, this is standard. For companies that want direct communication with the vendor and quick answers to operational questions, it is less convenient and more expensive.

In other words: if you want CRM where you can call or chat and solve things in Czech without translation, Raynet has a natural advantage in its home market.

Implementation and deployment complexity

Raynet is designed so that higher plans include onboarding support and ongoing consulting. This is important for companies that need to scale quickly without a long implementation project.

Raynet is not only for small businesses. Thanks to higher plans, it also works for larger sales teams that need more users, higher data limits, security levels, and better control, without running a year-long implementation project.

Microsoft Dynamics 365 Sales, on the other hand, assumes that a partner, consultant, or internal specialist is often involved. This makes perfect sense for enterprise companies, but for teams that want fast deployment without dependency on external specialists, it is more of a complication than an advantage.

What users say

Public reviews repeatedly highlight similar themes seen in real selection processes.

For Raynet, users mainly praise simplicity and support. One review sums it up as: “Everything is easy, pleasant, and intuitive.”

For Dynamics 365 Sales, advantages often include integration with Microsoft tools and customization options. Downsides usually involve more complex initial setup. One review summarizes it as: “Initial setup and customization can be quite complex.”

System customization: how much flexibility is enough?

Dynamics 365 Sales excels when you want to heavily modify the system and embed it into a broader company architecture. For enterprise environments, this can be exactly what you need.

Raynet also offers customization, but in a different philosophy: custom fields, visual record layouts, security levels, API, automation, integrations, SSO, sandbox, and limits for larger teams. It is not infinitely flexible down to every button. And for many companies, that is actually a benefit. Less time spent configuring means more time spent selling.

Raynet or Microsoft Dynamics 365?

Who Microsoft Dynamics 365 Sales is better for

Dynamics 365 Sales is more suitable for companies that:

• already operate heavily within the Microsoft ecosystem

• want deeper automation, forecasting, scoring, and data work

• are prepared for implementation via partner or internal specialist

• want CRM as part of a broader enterprise platform
  
  

Who Raynet is better for

Raynet is more suitable for companies that:

• want a fast-to-use CRM for a sales team

• have a multi-person sales team and do not want to burden it with unnecessary administration

• want to grow from a small team to a larger sales department without switching to a heavy system

• want Czech support, onboarding, and consulting directly from the vendor

• are looking for a strong sales CRM, not another enterprise ecosystem
  
  

Microsoft Dynamics 365 or Raynet?

Microsoft Dynamics 365 Sales is a powerful tool. When you need an enterprise CRM, strong Microsoft integration, broad customization, and you are ready for more complex deployment, it can do a lot. But it is important to expect higher cost and often higher complexity.

Raynet, on the other hand, is a CRM for teams that want order in sales without adopting a heavy system. This applies not only to small companies but also to larger sales teams. When you have dozens of salespeople, the main problem is often not lack of features. The main problem is that people do not want to work in a system that slows them down. And this is where Raynet makes the most sense: it is powerful enough to scale, but still simple enough for daily use.

Try Raynet free for 30 days and discover how simple yet sophisticated a CRM can be.