Invalid Date
Most sales leaders hate to be the bad guys firing their sales representatives. Obviously, it’s a very unpleasant thing to do - it gets under your skin, just at it gets under your team’s skin while also destroying the work atmosphere.
Rarely, you’ll hear sales leaders sharing tips on if and how to fire their team. Yet, in the case of an underperforming or toxic sales representative, saying goodbye can save you a lot of money.
Seeing your sales team underperforming could make you doubt yourself. After all, you hired these people because you saw certain qualities in them. It’s your job to find out what is happening. Try to be objective.
Did you fail them, or did they fail in sales? If you’re a younger company, you’ll also probably wonder whether it could be the product’s fault.
💪 TRYING BUT FAILING
If the sales representatives are committed, working hard, and fit your team, you can afford to give them a chance again. This one is worth digging into. Look in their numbers, conversions, or anything that’ll help you identify the problem.
Then, deliver appropriate training. Don’t expect numbers to go up immediately. It’ll be a long run.
Over the nearest future, you’ll need to get back to the topic/s many times and address them on your 1:1 meetings, too.
😞 UNWILLING AND FAILING
They’re not even trying and are unwilling to embrace help in the forms of coaching, training, etc.
You’ll know from their reactions when you sit them down to discuss what’s happening. If you can’t tell immediately, you’ll be able to tell later if you decide to give it a try anyway and proceed with training.
They won’t listen to your advice, neither will they apply any of your well-meant training. In this case, save yourself the time and money and part with this particular person asap.
⚠️ PERFORMING BUT TOXIC
Another unwelcome scenario is having a performing sales representative, however, them being very toxic for the rest of the team.
Even though they’re bringing a lot of revenue in-house, they can cause a lot of harm to your team., and in a longer perspective, to you, too. If you see a lot of conflicts, let them go.
An option would also be to have them always work independently or, better yet, entirely externally.
Figuring out which one you’re dealing with can be a lot to handle. You should never jump to any hasty decisions.
Firing someone should be a long process full of discussions, warnings, action steps (provided that there was no major breach of contract or code of conduct - in that case, fire immediately).
❌ FAILING TO DELIVER RESULTS
You’ve done what you possibly could - trained, coached, gave it months, and still no results - the sales representative is simply not capable of doing sales.
Delivering results and hitting goals is pretty much their job description, so if this part is constantly missing, it’s time to let them go.
🎯 FOCUSED ONLY ON HITTING GOALS
One wouldn’t think this could be a problem in sales. However, sales representatives aiming to hit their goals only are usually motivated to do the bare minimum.
Not only they’re not motivated to go beyond, but this can also have a negative impact on the quality of their work, followed by unsatisfied customers.
We believe this behavior can be fixed by coaching, so, again, be patient and try to change their mindset before rushing to say goodbye.
Btw, if you have a capped bonus structure, uncapping it will also help.
👎 NO DRIVE, NO MOTIVATION
Sales is hard, so seeing an occasional downtime in your sales team shouldn’t surprise you. If any of your sales team members experience demotivation and loss of drive, watch out for them.
They should be able to shake it off soon. If they don’t, it’s going to spoil the atmosphere in your team. If the desire to go on is gone, they need to go. Probably to find a different type of job.
☣️ TOXIC FOR THE COMPANY AND TEAM
There’s already a lot of drama happening with the customers, so why add to it internally. If a person constantly brings the “sales suck and customers are stupid” mindset in the team, you bet it will spread quickly.
Sales representatives, in most cases, are very empathetic, so this toxic demotivation can drop your entire sales teams’ performance.
Toxic people can also create conflicts in the team, which ruins the cooperation. Better get rid of them asap.
🔄 NOT FOLLOWING PROCESSES
Sometimes, sales make you creative (on calls, on meetings with clients). But choosing this to be the way to follow every day is a bad sign.
If all sales representatives should improvise, it can have a detrimental effect on your company as it might affect your reporting, forecast, or even customer relationship and your reputation.
You can’t measure, therefore, can’t improve what’s improvised.
If you believe that there’s nothing more to be done to help a sales representative and need to fire them, make sure you’re following the proper structure.
Wrap up
If you’re a leader, inevitably, you’ll find yourself in the position of needing to fire someone. Don’t think of yourself as the bad guy. If the person is not a fit for the job, you’ll actually help them. Their next move will probably be into something more suitable for them.
However, the goodbye meeting won’t likely be held in the spirit of “I am helping you by firing you,” so expect an emotional talk. The five reasons we gave are just suggestions. Use your common sense and gut feeling, too.
Stick to our best practices in firing sales representatives, and mainly, don’t stew about it - just do it. You’ll create a space for a better-suited employee.