Adéla Mrázková
4/13/2025
CRM
Choosing the right CRM software is not like choosing a shirt to wear to a meeting. While you can change your shirt during the day, you can't change a system packed with data overnight. When choosing a suitable system, look before you leap, i.e., purchase.
We have already discussed how to choose a CRM tool. And today we'll compare two very similar yet different CRM systems, Raynet and Pipedrive.
Raynet
Raynet is a popular CRM system, which grows along with its users. This makes it suitable for small, medium, and large companies.
It has been simplifying work for sales reps since 2004, when it was founded by four Czech IT guys with a love for programming and business. Intuitive design and powerful features to streamline sales processes are the alpha and omega of Raynet. As a customer relationship management software company, they place a huge emphasis on a pro-customer approach.
Pipedrive
Pipedrive is a popular and user-friendly CRM system that is a great choice for small to medium-sized businesses. It was founded in 2010 by four Estonian businessmen who were not satisfied with any of the solutions available at the time. They created an easy-to-use visual platform to help users streamline their sales processes. Since 2020, Pipedrive is owned by the US investment fund Vista Equity Partners.
Pipedrive and Raynet are very similar to each other. Both CRM tools are designed primarily for B2B sales reps, and their goal is to simplify the entire sales process. That’s why you will find many similar features in both systems. Management of contacts, deals, and activities are a given.
Check out the overview of features and the price comparison of both CRM platforms below:
Raynet | Pipedrive | |
---|---|---|
Price per user per month (monthly payments, various plans) | $19 to $69 | €24 to €129 |
Free trial | ✅ | ✅ |
Raynet | Pipedrive | |
---|---|---|
Customer support in English | ✅ | ✅ |
Phone support | ✅ | ✅ |
Raynet | Pipedrive | |
---|---|---|
Signing documents and contracts online | ✅ 4 free signatures every month with all plans, for more signatures as a paid add-on called Electronic Signature | ☑️ requires add-on Smart Docs or the Professional plan (CZK 1,600 / user / month) and higher |
Automation of routine activities | ✅ 50 automations free every month with all plans, more automations as paid add-on Automations | ✅ 30 automations per user with Advanced plan (989 CZK / user / month) and higher |
AI | ✅ | ✅ |
Project management | ☑️ part of the CRM platform with each plan, but not as comprehensive | ☑️ requires a paid add-on Projects (per person) or the Power plan (CZK 2,000 / user / month) and higher |
Required fields to improve the quality of input data | ✅ with the lowest START plan (CZK 390 / user / month) | ✅ with the Professional plan (CZK 1,600 / user / month) |
Automated quotes and orders to send to the client immediately | ✅ | ☑️ requires a paid add-on Smart Docs or the Professional plan (CZK 1,600 / user / month) and higher |
Custom templates for documents | ✅ | ☑️ requires a paid add-on Smart Docs or the Professional plan (CZK 1,600 / user / month) and higher |
Fully customizable record details | 🔜 | ❌ |
Management of email marketing campaigns | ❌ basic overview of mass emails | ☑️ requires paid add-on Campaigns |
Business board for visualization and management of deals | ✅ | ✅ |
Analyses - Sales funnel, sales development, profit development, sales estimate, and many more | ✅ | ✅ |
Contact details including history of communication with clients | ✅ | ✅ |
Email inbox | ✅ | ✅ |
Pipedrive also offers additional features that you can add to the basic subscription. Paid add-ons in Pipedrive include, for example, LeadBooster and Visitors for working with leads. If you want to unlock all features, you will need to pay extra.
Pipedrive is a great solution for individuals and smaller teams. Users consider the simple management of deals and pipelines to be one the best features. But they also sometimes state that the system fails to adapt to the growth of the company.
Sometimes the list of contacts or deals is slower to open, it takes longer to load a record detail or the page gets stuck when switching between fields. This disrupts the flow of work and makes Pipedrive rather unsuitable for large teams.
Switching to another solution because of sudden loading problems can be costly and time-consuming. Even as a small company, keep an eye on the CRM software parameters that are important for large companies - especially if you plan on growing in the future.
Raynet adapts to any stage of growth, you can use it as a small or large team - just add more features. Loading is stable even with large amounts of data.
If you want to get the cheapest plan to test out whether you can fit into it, go for it. With Raynet, you don't even have to commit for a year just to pay less. Whether you choose annual or monthly payments, the cheapest START plan is always priced at CZK 390 per user per month.
Since Raynet has three pricing plans in total and Pipedrive offers five, we decided to compare what you get in the middle plan Professional from Raynet (890 CZK / user / month) and the plan closest in price, Advanced from Pipedrive (1,000 CZK / user / month). We only compare the features offered by both systems in at least one of the plans offered:
Raynet Professional CZK 890 / user / month | Pipedrive Advanced 1,000 CZK / user / month | |
---|---|---|
Limit on the number of records | 300 000 | 10 000 tied to open deals |
Custom fields | 250 | 100 |
Required fields to improve the quality of input data | ✅ 1 000 | ❌ |
Automations | ✅ 50 runs per month for free, more as a paid add-on | ✅ 30 active automations per user |
AI | ✅ | ✅ |
Custom templates for printing documents | ✅ 30 | ❌ only as a paid add-on |
Electronic signatures | ✅ 4 signatures per month for free, more as a paid add-on | ❌ only as a paid add-on |
Fully customizable record details | 🔜 coming soon to all plans | ❌ |
Security levels (visibility of records for users or groups) | ✅ | ❌ default only |
User permission settings (what user groups can and cannot do in the system) | ✅ | ❌ default only |
User experience (UX) is crucial for understanding the whole system and the speed of work itself. It is influenced, for example, by the loading speed of the system, the placement of buttons, or the availability and quality of customer support.
Pipedrive is a great tool for simple information recording and moving deals through the pipeline. However, users sometimes complain that as more features are added, so are new buttons and menus, which are not placed intuitively.
Raynet struggled with a similar problem before it underwent a complete transformation years ago. The design team focused on intuitive placement of all features while redesigning it. This makes it immediately clear to the user where to click to perform the desired action.
💡 Tip
Since UX is very subjective, we recommend focusing on it when testing the systems. Neither the reviews nor the tutorials tell you how good of an experience you will have while using the software. CRM systems usually offer free demo versions to try - for example, try creating a new meeting with a client in the calendar and see how working with each system feels and which one is more user-friendly for you.
Worth mentioning is Raynet’s tab system. If you want to go back to a record or compare two records, you don't need to have a bunch of tabs open in your browser. Everything you work on in Raynet is done on tabs directly in the application, in just one browser tab. This keeps your work well organized. The robust CRM system Salesforce works on the same principle.
If the visual aspect of software isn't your cup of tea, that's fine. But some people prefer to work only in a system with an interface they like. If you're one of them, check out the examples of what Pipedrive and Raynet look like when they already have some business data added to them.
Immediately after logging in, you will see a dashboard on Raynet’s homepage with panels that you can customize – for example, you can add your favorite links, an overview of open deals, upcoming activities, or active user discussions about specific records.
Once you log in to Pipedrive, you will see your list of deals and can start selling right away.
Customer care is not just about giving advice. If you encounter a problem or are missing a feature in Raynet, mention it to customer support and you can be sure that your feedback will make its way to the developers, as Raynet is a smaller company that has more time for each customer. Also because support and devs sit next to each other in one office.
Another advantage of in-house customer support is that, thanks to constant contact with the developers, they can quickly answer all your questions so you can get on with your work as soon as possible
Raynet | Pipedrive | |
---|---|---|
Capterra rating | 4,9 ⭐ | 4,6 ⭐ |
G2 rating | 4,7 ⭐ | 4,2 ⭐ |
Google Play mobile app rating | 4,6 ⭐ | 4,2 ⭐ |
App Store mobile app rating | 4,2 ⭐ | 3,7 ⭐ |
Which feature do customers like the most (G2) | Contact and account management | Opportunity management and pipelines |
This choice is very subjective, both CRM tools are definitely at a high level and meet most sales needs.
A big plus for Raynet is the fact that for the same price, customers get more features. We believe that Raynet is a better fit for established companies that already have a stable client base. The simplicity, customization options and less technical design provide a better working environment for both salespeople and managers in the long run.
Make sure you know exactly what is key for you when choosing software and what you expect from a CRM platform. Don't forget to try both systems’ free trial.
Adel gained experience in e-commerce and SaaS companies as a content-focused brand manager. She now uses this overlap in product marketing, where she connects what CRM can do with what customers need to hear - in a clear and easy to understand way.
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