Philips: From excel chaos
to perfect overview in Raynet
1/5/2026
Customer stories
In the professional dental care division at Philips, they used to track customers and deals in Excel spreadsheets. It worked – but only to a certain extent. Finding important data in endless spreadsheets and preparing materials for further strategies took days. It was clear that Philips needed a tool that could handle both clear record-keeping and rapid analysis of business data.
Philips is a global technology company from the Netherlands operating in more than 60 countries. It strives to improve the health and quality of life of its customers through innovation – using small household appliances and other care devices such as electric toothbrushes, shavers, and more.
What will you learn?
- Why Philips abandoned Excel chaos
- How sales representatives gained a real-time overview
- How the CRM speeds up the team's work and helps manage next steps
Time to untangle the chaos
Sales representatives in the professional dental care division at Philips work with a vast amount of data. Everything about customers, business cases, and the entire pipeline was kept in Excel. And it was no longer enough for such complex work.
This was most evident when the team needed to analyze data. Extracting important insights from Excel took sales representatives a lot of time, and the results were often outdated by the time they were finished.
We were looking for a simple, flexible, and user-friendly solution. A colleague recommended Raynet. When we were then able to pull data from the system within a few minutes, it was the first 'aha moment' and we knew Raynet was a good tip.
Nikol Veles
3 Problems the CRM was meant to solve
- Streamlining customer and deal tracking
- Speeding up the analysis of critical sales data
- Enabling easy management of the sales pipeline
3 Key requirements for the new CRM
- User-friendliness and simplicity
- All data consolidated in one system
- Analytical tools for both sales reps and management
A perfect overview of everything happening in sales
Thanks to Raynet, it now takes sales reps just a few clicks to get an analysis of the current situation. They can immediately see which regions are stagnating, where deals are thriving, and where they aren't. Based on accurate data, they can more quickly plan steps to change the situation and adjust strategies on where to invest energy and money.
Raynet CRM actually helps us manage our business. We recently had another big 'aha moment' when we found that the data in Raynet matches the market research we conduct.
Nikol Veles
A daily tool they can’t live without
Philips sales reps use Raynet most frequently for:
- Activity Tracking: Logging and planning tasks, meetings, events, emails, or calls.
- Deal Tracking: Managing individual business cases and the stages they pass through.
The ability to filter clients greatly helps reps with data analysis. They also appreciate integrations with other systems they use. Data from these systems is automatically synced into Raynet overviews.
I really can't imagine it without the CRM anymore. If we stopped using it, I'd honestly hand in my notice, turn off the lights, and leave.
Nikol Veles
To increase efficiency further, they aim to automate as many processes as possible – Raynet helps here with pre-set scenarios that they can customize. As they admit, there is still plenty of room for growth in this area.
Even now, they see that CRM significantly simplifies their lives.
If you're not using a CRM yet, go for it, because it will help you immensely. You'll save time that you can devote to growing the company – and watch the CRM manage the business for you.
Nikol Veles
Thanks to Raynet, Philips now
✔️ Has a constant overview of clients and transactions.
✔️ Has accelerated the acquisition of key sales insights.
✔️ Builds more effective business strategies based on real data.
✔️ Has unified and automated internal processes.
