HESTI: Raynet streamlined the work
of 35 wales representatives
1/5/2026
Customer stories
At HESTI, they had been using a CRM to manage their business since 2007. However, the old CRM started to lose its breath, lacking essential features such as analytics or deal tracking. A change was necessary, so they chose Raynet from the available CRM solutions. Thanks to it, the 35-member sales team gained a clear tool with a mobile app, and the company management received up-to-date data for strategic decision-making.
HESTI is a key player in the heavy-duty vehicle market in the Czech Republic and Europe. It is a dealer for MAN trucks and also acts as an importer for renowned brands KRONE and D-TEC. Operating since 1991, it offers clients comprehensive services from sales to maintenance and spare parts. It also operates its own production of bodies for commercial vehicles.
What will you learn?
- Why HESTI abandoned an outdated CRM system
- What modern features Raynet brought to the sales representatives
- How Raynet helps company management with sales funnel analysis
Sales reps with tablets, but without a mobile CRM
Unlike many other companies, HESTI avoided managing their business in Excel spreadsheets. They had been successfully trading using a CRM since 2007, and everything worked even as their team grew to 35 sales representatives. Year by year, however, the system lagged behind until they began to miss features critical for today’s business.
he system was quite outdated. We lacked simple analytics, planning, or deal tracking. Even the visual side wasn't exactly modern, and sales reps were getting lost in the interface.
Ondřej Bláha
The biggest impulse for change came when the sales team received tablets for field work from management. They discovered they couldn't work with them because the old CRM did not have a mobile application. This led HESTI to the decision to switch to a modern solution in 2022, which became Raynet.
3 Problems the CRM was meant to solve
- Outdated graphics and user interface
- Missing mobile app for field sales reps
- Lack of features for planning business cases
3 Key requirements for the new CRM
- User-friendliness and simplicity
- Ability to use the CRM on mobile devices
- Analytical tools for company management
A simple CRM that sales reps fell in love with
After switching to Raynet, working with client data and business cases became significantly simpler. Sales reps praise the clarity and intuitive work within the CRM. Compared to the older system, they can complete tasks with half the clicks and always know where to find the client directory, calendar, and analytics.
From the features, the sales team most values Business Cases (Deals). Since they couldn't systematically track orders in the previous system, Raynet opened up many new possibilities for them.
For example:
- For each business case, they see its complete history, which shows everything on one page – from communication with the client to contracts and information about when the last service took place.
- From each business case, they can quickly click through to all important technical documents.
- In business cases, they can record any data they need by adding their own custom text fields.
A great advantage for us is also better work organization. Raynet ensures that no one forgets anything. For example, when I open Raynet in the morning, a dashboard with tasks immediately pops up, and I know what’s ahead of me today. Plus, I receive an email every morning with a summary of tasks.
Ondřej Bláha
Analytics for management, a field tool for sales reps
The new modern CRM has also become a favorite of the company's management. Thanks to simple analytical tools, they have an overview of what is happening in the company and the business. Financial outlooks for the coming months and data for important decisions are quickly at hand.
The management was literally thrilled with the analytics in Raynet. They can easily view, for example, overviews within sales funnels, where they see how many deals are before closing or what volume of money is currently in play.
Ondřej Bláha
The aforementioned tablets for sales reps now play a crucial role thanks to Raynet. Thanks to the mobile app, sales reps can use them to:
- have complete information about clients and their history at hand anytime,
- record new business opportunities from a mobile or tablet without having to go to the office,
- upload photos, voice recordings, and other materials directly from the field into the CRM.
Thanks to Raynet, HESTI now
✔️ Has gained a modern and user-friendly tool for 35 sales representatives.
✔️ Has simplified the planning and tracking of business cases.
✔️ Has gained a powerful tool for sales reps in the field.
✔️ Provides company management with simple and up-to-date sales funnel analytics.
